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What is Monat?

What is Monat?

Monat is a naturally based hair care company that started in 2014. Monat stands for Modern Nature (MOdern NATUre). In short, it removes buildup that other products cause and boosts growth of actual healthy hair. They sell shampoos, conditioners, styling products, and treatment products that are formulated for a specific purpose (volume, hydration, hair re-growth, etc).

What Makes Monat Unique?

4 ingredients make it unique:

Rejuvenique oil




Rejuvenique is the secret sauce to all Monat products. It’s a blend of 13 essential oils that mimic the hairs natural oil; it adds shine, fights oily roots, nourishes the scalp, and is a great skin moisturizer. The other ingredients protect against UV rays, promote hair growth, and combats premature thinning. What is in a product is just as important as what’s not: there are no toxins, no gluten, no harmful colors or fragrances, and no animal testing.

Progress of my natural hair with Monat

How did I get started?

A fellow photographer started using Monat a year ago and she shared her results with it. When I was pregnant with Duke, my hair got frizzier than ever before and it seemed no products would help. I knew I wanted to try it, but felt some sticker shock since I had never purchased shampoo before. Since I was young, my grandma has bought us household goods because she gets them at extreme discounts (she’s a big coupon user). The shampoo and conditioner I got from her was whatever she got on sale. I’ve used so many brands- from drug store to salon grade.

Before Duke was born, I asked Greg for Monat shampoo for Christmas. After I got it, I knew I needed to add a conditioner. And the oil. I was hooked. I saw the craziest results after a few weeks. Since then, my hair has only gotten better. It’s shinier, less frizzy, and I can go about 5 days within washes. And once it gets oily, the dry shampoo steps in 🙂

How is it purchased? 

Like most direct sales companies, there are three ways to purchase: Retail, VIP, and Market Partner. Retail customers pay full price. VIP’s get 15% off, access to flash sales, free product with every shipment, and potential for free product. Market Partners get 30% off, some free product, access to flash sales, and of course, commission on sales.

So there you go! A brief overview of Monat. If you have any questions, feel free to send me an email at or join the Facebook group (Healthier Hair With Julia Hinton)

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